by Tony Rocks
What is Pay Per Click advertising? Well, this is something that many regular web users donâ€™t know about. Pay Per Click (PPC) advertising enables you to list your site at the top of the search engine listings, according to your desired keywords and by paying a fee only when a web surfer clicks on your link. You donâ€™t pay to be listed, only for click throughs.
Your website is indexed according to the selected keywords that refer to your product or service. There is typically a bidding process(something like eBay) that allows you to place a â€œclickâ€ value on your listing per keyword. So, in short, the higher you bid on a keyword, the higher in the ranks your site will be listed. Folks, honestly this is THE fastest way to get listed at the top.
Signing up for a PPC site is a super way to get targeted traffic directed to your site. Plus, it is easy to budget. If you only want to spend a hundred dollars on PPC advertising, then so be it. Most PPC engines keep track of your spending to make things more manageable.
There are a few things that you want to look for in a PPC engineâ€¦one thing in particular is how well the search engine works AS a search engine. Some of the PPC engines produce substandard search results and provide horrible usability. This can easily detract from your potential customers. I have provided a review of ONLY the PPC engines that I have personally used. One thing to take note: If a PPC engine looks cheesy and unprofessional, it is probably NOT WORTH spending money on. Stick to the big guysâ€¦stick to at least the ones I have reviewed.
Iâ€™ve personally only worked with what I consider the three main Pay-Per-Click search engine listings: Google Adwords, Overture, FindWhat. Iâ€™ve spent my fare share with each of them.
You may publish this article freely while you do not change itâ€™s content and the resource box. Tony Rocks is a full-service web development company that can tackle any project. From Enterprise-level applications to data integrity and storage and marketing solutions, Tony Rocks simply Rocks! http://www.tonyrocks.com