Great packaging design is crucial to the success of a product. Many companies forget that when designing a product package, it is critical to keep in mind your audience. Great packaging design also involves important design considerations such as label design and color selection among other things. Putting a Package to the Test has some great insight that proves successful for clients seeking great package design.
I have to say that the new design change of the Walmart brand, Great Value has to be the most boring package design ever. The design is very reminiscent of the old black and white generic packaging I remember as a kid. You can’t get much more boring than that. So pretty much every product package contains only a white background, blue logo lettering and maybe a picture of what possible is inside the packaging. Not too appetizing if you ask me…just plain boring.
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