Boring Package Design

boring package design I have to say that the new design change of the Walmart brand, Great Value has to be the most boring package design ever.  The design is very reminiscent of the old black and white generic packaging I remember as a kid.  You can’t get much more boring than that. So pretty much every product package contains only a white background, blue logo lettering and maybe a picture of what possible is inside the packaging.  Not too appetizing if you ask me…just plain boring.

Apple Releases the Ipad – for overnight protection

magic-mouse Suddenly, everything clicks. And swipes. And scrolls.  And gives you overnight protection!  Is it just me or does the new Apple MagicMouse look like a maxipad?  Again, it seems to me that they’re covert spies working within the design department at Apple.  It happened first with the toilet seat Imac, then the TRS-80 looking chicklet keyboard Mac Book (look at my old post called Apple hires Radio Shack to design new Mac Book), now, the potty humor of Apple design continues with this confusing new design.

trs-80_thumb[1] I may be missing something here.  I know Apple is all about fluid, natural designs (they’ve proved that with the cheese grater looking G5), but the person that come up with the MagicMouse may have been a woman…or a man who thought, “I need to make this look inviting to women so that they feel comfortable and confident to work on that Maxim magazine photo spread.”  Yeah, something like that.

So I can’t wait to see what Apple comes up with next.  I know they are working on some kick-butt tablet touch screen computers, I just hope they continue their innovative, natural, fluid-like designs.

Branding Services – Brand Identity Guide

brand identity management Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand identity, brand image and overall brand equity.

Once you build brand recognition with your products/services with your company, you’re destined to establish total brand equity. Think about safe cars – there are thousands of vehicles to choose from for a safe car, but isn’t the first name you think of Volvo? This is because they have done a great job of branding services.

Once you’ve established a strong brand image then your customers will keep coming back over and over. You’ll be able to do this with the proper branding strategy. A Branding consultant, can help you discover the correct way to establish your brand and receive the best ROI.

Marketing and advertising alone will not catapult you over your competition. What does that is branding services consultant. They can help you position and differentiate your business.

They can help you develop the proper branding strategy, web design and marketing efforts to increase your business. It can be anything from helping you redesign your web site, develop ads, re-position your company or develop a direct mail campaign.

One of the most important things you can do for your firm is to find branding consultants who will know your industry and provide expert objective advise. Branding services is a tough task and an expert can bring you to the next level.

So, take a good look at the kind of business you are doing. Is your company’s brand strong enough? If not, then perhaps it’s time to start thinking about branding services.

One company to look at for brand identity is Brady Communications.  One of their specialties is brand identity and brand management.  Their identity management application, Identity Guide, an integrated, online solution that provides 24/7 access to all of your corporate identity assets and brand guidelines.