Deconstructing the Sales Pitch Page – Spotlight on "BreakThrough Wealth"

I’ve recently reviewed the latest offering from Keith Wellman called “BreakThrough Wealth” and I thought he did a great job with the sales pitch page. Some of you may not be familiar with the typical Internet marketing sales pages, but all usually fall within the same format:  One column of copy with strategically placed sections […]

Google and Link Directories – All the Rage…All the Hypocrisy

Lately Google has been on the war path to get rid of link directories to make the Gooweb (my term for the Google Internet) a better place…Just the way Michael Jackson would want it. Sounds like a good idea to me though.  I mean seriously, how many times have you actually visited a link directory […]

David Hasselhoff and Paula Abdul – Viral Marketing by Means of Celebrity Freakouts

I’m sure many of you have already heard or seen the video of David Hasselhoff (aka Michael Knight) stoned drunk and eating a burger.  But you know, it all seems suspicious to me.  Yes, it was hard to watch the old Knight Rider slurring and and looking totally un-cool, but at the same time it […]