SEO for Google Images

Just a few tips to take advantage of getting indexed in Google with your Images. (From Digital Point) Make sure you don’t miss out on the traffic image search can bring (if you post images on your blog or website) here are the factors you should take note of:

1. Text Surrounding Images - Note that the distance of the text from the image also counts so it makes sense to place the image as near as possible to the related text.

2. text of pages linking to the picture

3. the number of websites containing the same or similar image - This helps determine relevancy of image to the search term

4. size of image - Usually the image with higher resolution ranks better. Note though that users can filter search results by file size. The reasoning behind this may be more for the viewing pleasure since a higher resolution image looks better.

5. Image Resolution - Remember though that loading your page with lots of high resolution images may bog down your site causing it to have a longer loading time. Make sure you do not sacrifice usability and accessibility!
6. link relationships between images - Images that are linked together and have related associated text will help determine relevancy

7. frequency of image’s appearance in website - This pertains to logos and other recurring images. It helps determine importance and relevance of image to the website topic.

8. face and name detection - The more faces on an image the higher it is usually ranked. On the other hand if a specific name is queried then a single face with the person searched for will rank better.

Link Building with RSS Feeds

Just found out about a cool Wordpress plugin that takes advantage of blog and RSS blog scrapers to build links to your site.  The plugin you’ll want to snag is RSS Footer plugin from the great Joost de Valk. (If you don’t have atleast one plugin from Joost then you are missing the boat with Wordpress SEO).

Our of the box the plugin works great, but Graywolf states that you need to do some tweaking to it to take advantage of the link building posibilities of your RSS feed.  With it you can build links to other sections of your blog, or another website for that matter.  Michael used this approach to get top-ranking for the terms [seo blog] and [seo consultant].  I’m personally going to target the phrase [sexiest man alive].  Wish me luck :)

Go ahead and read his great Wordpress SEO: How to Use RSS and Scrapers to Build Links article and start having fun.

cheap flights to islands – my new niche

Cheap flights to islands was an interesting term that I stumbled upon while looking for my next bum marketing experiment.  Travel pay per click terms in Google are quite expensive, so when I ran into this little gem i was amazed.  I was shocked to see that the general term for cheap flights to islands in the serps returns 14,300,000 results, but the specific term for “cheap flights to islands” only returns 8 results, but with a TON of sponsored links.

Now, according to Adwords, the term does not fetch a high bid, but still, a good niche to tap if you want to promote travel sites for cheap flights.  A few more cheap flight related terms that also peaked my interest:

• Cheap flights to Jamaica – $1.67-  942,000 general, 11,500 specific
• Cheap flights to LA – $1.92 – 18,200,000 general, 0 specific
• Cheap flights to NY – $1.96 – 20,400,00 general, 2,950 specific

So go ahead and have some fun bum marketing with these cheap flights to variations.

Black Hat Article Generation Secrets

It is no secret to many "black hat" SEO folks that one of their favored approaches to building site content is by using automatic article generation. Please allow me to explain, for those of you who are not familiar with this.

The trick is to generate lots of unique content that either contains Adsense ads or even pages that point to landing pages with affiliate links.

You can grab an article by rss aggregator or "stealing" something from one of the many ezine publising sites such as Ezinearticles.com. Heck, people have been stealing my submission for quite some time!

The next thing to do is spin the article in some way to generate multiple version of the copy using synonyms and a web tool such as JetSpinner (my affiliate link if you are interested).  The tool is free, but they charge you if you want to "promote" your articles.

The concept is simple, take a word (or phrase) you would  like to switch up and replace it with synonyms, separated by bars and surrounded by curly braces.  For instance, if you want the article to replace the word Apple with three variations of apple, you could do this:

• I would like a juicy red {fuji|honeycrisp|Mcintosh} for lunch.

You can then assign tell JetSpinner to create 3 variations of this sentence, effectively giving you:

• I would like a juicy red fuji for lunch.
• I would like a juicy red honeycrisp for lunch.
• I would like a juicy red Mcintosh for lunch.

However the power in the spinning is that you can replace phrases with other phrases in multiple sections:

• I {would like|always want|always hope for} a {juicy|crispy|sweet but tart} {fuji|honeycrisp|Mcintosh} apple for {lunch| a lunchtime snack|brunch}.

The spinner works recursively, so you can even have curly braces within curly braces to really mix things up! You need to understand factorials (I stink at math, so I’m not going to explain it) in order to see how many possible variations of this sentence can be generated…all for the sake of creating non-duplicate SPAM copy for content websites.

Some black hatters may even use some kind of Markov Generator to really mix things up.  Markov sequences can be used to scramble source text which is really cool for swapping sentences in multiple paragraphs.  This guy has a Markov Generator for you to play with.

To complete the process: Post the thousands of newly created variations of the same article for others to pick up.  This can be done by using the multiple article submission sites out there.

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Adding Post Titles to Your Title Tags

Improve your SEO score by incorporating blog post titles into your <TITLE> tag of your Wordpress blog.  How is that for a long sentence?

Log into Wordpress and edit your theme…look for header.php and change your title code to the following:

<title><?php if(is_home()) { echo bloginfo('name'); echo ' | '; echo bloginfo('description'); } else { echo single_cat_title("", false);echo wp_title(' | ', false, right); echo bloginfo('name'); } ?></title>

This will, for each post, automatically plop your post name into your TITLE tag, helping with SEO relevancy.