Ok, so I may be stretching the truth a bit, but it you want to see what type of stuff is indexed on a site, just use the site: command in Google. Ok, let’s see how many pages are indexed at NPR.org for tony rocks:
http://www.google.com/search?hl=en&q=site%3Anpr.org+tony+rocks&aq=f&oq=
1,450 results!
For Backstreet Boys:
http://www.google.com/search?hl=en&q=site%3Anpr.org+backstreet+boys
177 results!
So does Npr.org have a biased toward me? Well, I’m not sure, but at least you can use this little trick to see what your competition is writing about.
Now, you will get different results when quoting the search phrase of course 😉 take a look at the different pages indexed for Mccain and for Obama…just not for “Tony Rocks.”