You have to wonder these days if GM is up to something. I’ve notice some strangeness on a few select GM brands, in particular Chevrolet, Buick and Cadillac. Before I get to that, just take into consideration that GM is losing money left and right and that Toyota just cakewalked past Chrysler and Ford as the bottom three automakers in the U.S. GM’s market share is dropping while Toyota’s is doubling and has a “secret” goal of getting 15 percent market share in the US.
So where am I going with this? Well GM’s first spell of disaster was when Oldsmobile, one of the oldest automakers in the world, was wiped off the face of the Earth. Their fate was sealed when after 90 years they decided a change of logo would help things out…not true. The rocket logo that Olds was so recognized for took a nosedive if you ask me.
The next thing for GM to do is to try to “re-brand” its brands, just in case they have to get rid of them. Why not put every brand under the GM moniker? The strangeness I’ve noticed was the fact that on almost every new GM car you will see a GM logo on the front fender of each brand…Cadillac, Chevy, Saturn, Buick, take your pick.
In order to grab back market share GM needs to de-saturate its model lineup and lump them into one encompassing GM product. So does this mark the end of Chevy, Buick, Cadillac and others? Who knows, but seeing that China has a goal of taking on US market share with their line of vehicles (and I see them destroying what’s left of Ford and Chrysler), GM has to come up with a few new and better tricks. Their last one involved having China develop and build the engine for their Chevy Equinox SUV. Oh well…time to go take a ride in my GM Escalade.