Many people ask me, Tony, how the heck to I increase my number of followers and fans on Twitter or Facebook? I tell them it is simple, start passing out a few bucks here and there and soon you will be on your path to enlightenment.
Seriously, you don’t need to spend any money to get more followers or fans on Twitter of Facebook. What you can do is try to remember that your social media outlets are there to have others recommend you to others and that is really how you increase your base.
There are a few things you can do such as post your Twitter, Facebook and YouTube links on your company’s website and then HOPE they will follow you, OR you can take the approach Skittles did and randomly redirect their company website to their social websites. This is a great technique that can increase the awareness of your social media initiatives. This is a pretty slick idea that I’m willing to try out. Don’t be annoyed if you expect to see the awesome Tony Rocks homepage, but then get redirected to my Twitter page :)